Mal Fletcher: Consumer Comment for Radio & TV (Sample)

How Recession is Changing Consumer Loyalty

Thursday 27 August 2009


 
How Recession is Changing Consumer Loyalty
WebChat TV Programme



From inthenews.co.uk, Wednesday, 26 Aug 2009:

Fed up with your service providers?

"In the last year, nearly 14 million UK adults (13.73m) have either changed or considered changing their bank or utility provider – many seeking a renewed sense of trust*. It seems more of us are starting to break free from the traditional 'stay-put' culture and are really using our consumer powers to make informed choices in order to find companies who are better suited to our personal needs."

"So how can we make these informed and active choices? And what should we be looking out for when it comes to choosing a good bank, health insurance or utilities provider? Our live and interactive WebTV show will look at different options in the changing economic climate and advises how to choose a company that reflect our own values and concerns. Joining us [on our WebChat TV feature] are social commentator Mal Fletcher and Mark Bell of Benenden Healthcare Society."

*National Survey by Benenden Healthcare Society. For survey results & more, visit benenden.org.uk.



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